Oldsmobile had introduced the 88 badge in 1949. It was named to complement the already-existing 76 and 98, replacing the straight -8 engined 78. The new car used the same new Futuramic B-body platform, now pairing it with the new 303 cu in (5.0 L) Rocket V8 engine, producing 135 horsepower (101 kW). With a relatively small light body and large, powerful engine, it was thought of as the first ‘muscle car’. The Rocket 88 also gained a wide reputation as the one to beat on the track too, particularly in NASCAR circles, where it had numerous successes. Post World War II, there was a demand for new cars and the 88 appealed to many young ex-military motorists who were familiar with driving powerful vehicles in their professional life. The 88 therefore enjoyed a great success, even inspiring a popular 1950s slogan, “Make a Date with a Rocket 88”, and also a song, “Rocket 88”.